The psychology of Twitter: Insights and research into the reasons we love Twitter and the logic behind follows, favorites, and sharing.
Via Philippe Trebaul
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Martin (Marty) Smith's curator insight,
February 5, 2013 12:41 PM
Agree and Disagree with Heidi
3. Social Media will be how we make money in the not too distant future, do you need to make or increase profits?
Mike Ellsworth's curator insight,
February 6, 2013 7:40 PM
Yes, CEOs are too busy to blog or tweet, but they all should at least be paying attention to social media.
Martin (Marty) Smith's comment,
February 8, 2013 6:33 PM
Best CEOs I've worked for are LEAST busy people in the place. They have two jobs - the vision thing and the coach thing and they excelled at both by not let either job get in the way of the other one.
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Jenny Hazan's curator insight,
February 14, 2013 11:09 AM
This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!
Such an interesting read!
Martin (Marty) Smith's curator insight,
February 16, 2013 9:03 AM
I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ . "No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media.
Gonçalo Hall's curator insight,
February 26, 2013 4:28 AM
Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. |