Business Improvement and Social media

Companies can no longer react to customers expectations, they need to be proactive.

"Companies building the most effective journeys master four interconnected capabilities:

1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation

David Edelman shares his experience with Sungevity, along with other developments from other major brands.

Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Have you already fallen into The Loyalty Loop?