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Scoop.it!
“It was both an honour and a delight to be invited to keynote at the Beyond Storytelling conference that took place in Heidelberg 19/20 May. Not only did I experience and connect with a whole…”
Via F. Thunus, NikolaosKourakos 
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Scoop.it!
Last February, Tory Burch got a gift from her staff to mark the 10th anniversary of her first store: a coffee-table book chronicling the company’s first decade. Every detail was perfectly on-brand, from the volume’s cloth cover (in a blue hue called “Tory Navy” that appears in every collection) to the numerous photos of family and friends. Though it contained few words, the book illustrated perfectly the cornerstone of Burch’s success: “It’s all about storytelling,” she said one morning as we sat at the kitchen table in her apartment, where the brand began. “It’s years of stories.” Via The Learning Factor
The Learning Factor's curator insight,
August 18, 2014 7:14 PM
The designer had no design training or entrepreneurial experience. So she built her brand on what she knew: her own story |
Scoop.it!
The idea for this piece was rattling around in the back of my brain when I came across an interesting blog post on the Association for Talent Development’s site: “Why I Hate Mission Statements—But Love Missions.” The writer, Brad Federman, lays out many legitimate complaints about typical declarations: They have been wordsmithed into frothy blather, are too long to be remembered, and have little use beyond adorning the lobby wall. But Federman also argues, correctly, that a compelling mission has the power to shape a workplace and inform strategic and operational decisions. So what accounts for the disconnect? More importantly, how can it be bridged? Via The Learning Factor
The Learning Factor's curator insight,
February 3, 2015 4:19 PM
Storytelling helps individuals from the shop floor to the boardroom distill the company’s focus. 
rodrick rajive lal's curator insight,
February 4, 2015 12:45 AM
This article is most relevant today, in so far as the fact that a Mission Statement is more drab than a Mission Narrative. The article celebrates the advent of the story-telling culture which is so important for us today, in times mechanisation is making inroads into the basic social and emotional fabric of the society. It goes without saying that a narrative makes a prsentation more effective, the viewers are more likely to connect to a presentation that has a narrative, rather than a presentation of dry facts. This is true for the education industry too! In religious discourses, an essential part is the part where the redeemed or the enlightened person gives witness to a life changing moment!
Scoop.it!
"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."
"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."
"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling." Via Ken Jondahl, corneja
's comment February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight,
February 2, 2013 11:41 PM
The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy! |
