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Scoop.it!
From
curatti
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. A light yet informativ Via janlgordon 
Scoop.it!
These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". Via janlgordon
Darius Douglass's curator insight,
April 16, 2014 5:51 PM
Talent usually separates itself from the crowd. Social Media is no different. When you have become informative and dependable, people will begin to rely on your judgement. 
janlgordon's comment,
April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment,
April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business? Via janlgordon
Content Carnivores's curator insight,
July 25, 2013 9:34 AM
Add this to advances in context and authorship and the fun has already started. 
Bart van Maanen's curator insight,
August 3, 2013 8:48 AM
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.
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If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
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Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler
Tentronix NZ's curator insight,
April 23, 2013 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
**social proof
**authority
**affinity
**commitment
**consistency
**reciprocity
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Via janlgordon
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"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that! Via janlgordon
janlgordon's curator insight,
February 16, 2017 7:55 PM
I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.
It's important to have a community that is invested in your brand.
The Importance of Quality Social Media Followers
While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.
Herman explains how to attract authentic followers who are interested in what your business has to offer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/gjZC3095h6x
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. Via janlgordon
Lydia Gracia's curator insight,
February 26, 2014 8:45 AM
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
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At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... Via janlgordon
Michelle Gilstrap's curator insight,
May 26, 2013 11:10 AM
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
janlgordon's comment,
June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.
The author talks about the "social mindset" connecting as human beings is what gets you in the door......
Here are some highlights:
**The Social Mindset sees the value in collaboration
**The Social Mindset cares about others – be it your customers, your employees, or your partners
**The Social Mindset lays the groundwork for the importance of listening
**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises
**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change
What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........
An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door but social media has made her see people in a different light.
"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.
Messages amplified, reach expanding.Making the human connection is what get’s you in the door."
** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"
How has it changed you?
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see video here: [http://bit.ly/UVP3yU] Via janlgordon, DPG plc, David Hain
Mila Araujo 's comment,
January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
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I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.
It's important to build a great community on social media in order to attract more leads and sales.
Build Your Business Through Social Media
You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.
Allton explains how to leverage your social networks for the best results in your business.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/Qn7H30aslX5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.
It's important to build a great community on social media in order to attract more leads and sales.
Build Your Business Through Social Media
You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.
Allton explains how to leverage your social networks for the best results in your business.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/Qn7H30aslX5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today