Business Improvement and Social media

I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/VXnZ309c8L1

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

Improving customer service online is beneficial to growing your business.

Better Social Mobile Customer Experience

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

Here's what caught my attention:

• Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

• It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

• Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/FnAj307QtD9

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today