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How to Establish Trust and Authority with #SEO

How to Establish Trust and Authority with #SEO | Business Improvement and Social media | Scoop.it
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines

Via janlgordon
janlgordon's curator insight, June 6, 2017 6:08 PM

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

 

There are three phases to search engine optimization that can help improve your website visibility.

 

3 Pillars to SEO Success

 

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

 

Singh provides 3 ways you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

 

  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

 

  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

 

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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Business Improvement and Social media | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

Via janlgordon
janlgordon's curator insight, May 1, 2017 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

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Chuck Bartok's curator insight, May 2, 2017 11:07 AM
Goor suggestions
donhornsby's curator insight, May 2, 2017 11:32 AM
Excellent suggestions 
 
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Drive More eCommerce Sales with a Better Web Design

Drive More eCommerce Sales with a Better Web Design | Business Improvement and Social media | Scoop.it
If you are running an online store and want to get more clients here are 10 best eCommerce web design hacks for you to increase your sales.

Via janlgordon
janlgordon's curator insight, March 17, 2017 4:19 PM

I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

 

The look of your eCommerce website directly affects your business's revenue.

 

Attract More Customers with a Better Website Design

 

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

 

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

 

Here's what caught my attention:

 

  • You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

 

  • A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

 

  • People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

 

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This post was sponsored by Template Monster

 

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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Business Improvement and Social media | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research

Via janlgordon
janlgordon's curator insight, January 27, 2017 6:15 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

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Didier C Touboul's curator insight, January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | Business Improvement and Social media | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

Via janlgordon
janlgordon's curator insight, January 3, 2017 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

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The Truth About SEO and Blogging

The Truth About SEO and Blogging | Business Improvement and Social media | Scoop.it
In this article, I set the record straight regarding Blogging SEO, debunking several commonly help misconceptions along th

Via janlgordon
janlgordon's curator insight, November 28, 2016 10:49 PM

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

 

Useful tips that will greatly improve your business content strategy.

 

How Your Blog Can Rank High on Google

 

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

 

Preston explains how your social network and shares can build a strong presence online.

 

Here's what caught my attention:

 

  • A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

 

  • Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

 

  • The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

 

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Use These 10 #SEO Ranking Factors for Your Business Visibility

Use These 10 #SEO Ranking Factors for Your Business Visibility | Business Improvement and Social media | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards

Via janlgordon
janlgordon's comment, August 19, 2016 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 2016 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, August 25, 2016 10:37 AM
Thank you @Andrew Wise :-)
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Business Improvement and Social media | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.

Via janlgordon
janlgordon's curator insight, May 22, 2017 4:27 PM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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donhornsby's curator insight, May 25, 2017 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Study #SEO with These 4 Content Resources

Study #SEO with These 4 Content Resources | Business Improvement and Social media | Scoop.it
You know that increasing your knowledge of SEO would be beneficial, but just need that little nudge? Here are some tip + 4 free SEO study resources

Via janlgordon
janlgordon's curator insight, April 4, 2017 12:10 AM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

 

Understand how to attract more traffic to your website and content.

 

4 Resources to Help You Learn About SEO

 

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

 

Zolotaryova provides unique resources you can use to improve your marketing strategy.

 

Here's what caught my attention:

 

  • Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

 

  • You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

 

  • Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

 

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Boost Your Website #SEO in 4 Ways

Boost Your Website #SEO in 4 Ways | Business Improvement and Social media | Scoop.it
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO

Via janlgordon
janlgordon's curator insight, February 22, 2017 6:18 PM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

 

Unusual methods that will attract visitors to your landing page.

 

4 Ways to Increase Website Traffic

 

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

 

Faulkes provides unique strategies you can use to improve your traffic.

 

Here's what caught my attention:

 

  • Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

 

  • Use your main keywords on your homepage. These will show up in Google's search results.

 

  • Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/kALa309gFUL

 

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4 Tools That Will Give Your SEO a Boost

4 Tools That Will Give Your SEO a Boost | Business Improvement and Social media | Scoop.it
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.

Via janlgordon
janlgordon's curator insight, January 24, 2017 12:11 AM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

 

Four of the best tools to help your best get seen on the web.

 

4 Top SEO Tools

 

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

 

Faulkes provides 4 tools you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

 

  • Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

 

  • If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

 

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janlgordon's comment, January 24, 2017 8:29 PM
thanks @massimo facchinetti
Tentronix NZ's curator insight, January 27, 2017 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive.
2
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#SEO is Still Important

#SEO is Still Important | Business Improvement and Social media | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.

Via janlgordon
janlgordon's curator insight, December 2, 2016 1:22 AM

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

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Tactics to Improve Your Local #SEO

Tactics to Improve Your Local #SEO | Business Improvement and Social media | Scoop.it
In this post, you’ll learn how a link profile can help improve your local SEO. The infographic contains further tactics for improving local search ranking.

Via janlgordon
janlgordon's curator insight, November 8, 2016 8:28 PM

I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

 

Useful tactics that will greatly improve your SEO strategy.

 

How to Improve Your Link Profile

 

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

 

Barker provides great insights on how your link profile can bring leads to your website.

 

Here's what caught my attention:

 

  • The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

 

  • Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

 

  • Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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janlgordon's comment, November 9, 2016 5:25 PM
Thank you @oconnorandkelly @massimo facchinetti @John van den Brink @John Grant @Online Marketing & El Monóculo
janlgordon's comment, November 10, 2016 10:51 AM
@Faiz Khan thank you