Business Improvement and Social media

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

There are three phases to search engine optimization that can help improve your website visibility.

3 Pillars to SEO Success

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

Singh provides 3 ways you can use to improve your SEO strategy.

Here's what caught my attention:

• The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

• Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

• Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/wZEj30cnonl

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

An effective SEO strategy is not a one-size fits all approach.

Promote Your Website with These 11 SEO Steps

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

Here's what caught my attention:

• Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

• If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

• Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/JeTY30bWO52

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I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

Your website may need a major upgrade in order to stay current.

Make Your Website More Successful

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

Zolotaryova provides the right steps to take to make the necessary changes.

Here's what caught my attention:

• Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

• Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

• Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/Wx9930baFZx

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

Understand how to attract more traffic to your website and content.

4 Resources to Help You Learn About SEO

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

Zolotaryova provides unique resources you can use to improve your marketing strategy.

Here's what caught my attention:

• Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

• You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

• Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/J3Q230axod2

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I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

Why long form content is well received by your audience.

Long Form Content Success Strategies

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

Kramer explains the impact of long form content on your blog.

Here's what caught my attention:

• Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

• Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

• It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/iNl2309GWns

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I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

Unusual methods that will attract visitors to your landing page.

4 Ways to Increase Website Traffic

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

Faulkes provides unique strategies you can use to improve your traffic.

Here's what caught my attention:

• Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

• Use your main keywords on your homepage. These will show up in Google's search results.

• Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/kALa309gFUL

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

Create a monthly action plan for your articles with the right keywords.

How to Use Keywords Effectively

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

Sharma explains the basics of content planning through keyword research.

Here's what caught my attention:

• Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

• Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

• After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lca9308qPhB

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I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

Four of the best tools to help your best get seen on the web.

4 Top SEO Tools

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

Faulkes provides 4 tools you can use to improve your SEO strategy.

Here's what caught my attention:

• If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

• Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

• If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/fE1c308hXLF

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I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

How to Understand Mobile Purchasing Methods

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

Smart explains how to maximize your website for better results.

Here's what caught my attention:

• A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

• A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

• Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ddPB307Fek9

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I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

Useful tips that will greatly improve your business content strategy.

How Your Blog Can Rank High on Google

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

Preston explains how your social network and shares can build a strong presence online.

Here's what caught my attention:

• A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

• Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

• The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/t6cC306C4Sn

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More Google search tips...

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

Helpful in knowing which clients will need you to pull content out of thin air for them >

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

Your readers are seeking information that they can learn from.

Grow Your Website with a Knowledge Base Approach

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

Singh provides 9 reasons your business should include a knowledge based strategy.

Here's what caught my attention:

• High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

• Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

• There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/WUya30c17uP

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I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

You can rank higher than the competition with the right website optimization.

Improve Your Website with an SEO Audit

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

Selby provides unique strategies you can use to improve your reach.

Here's what caught my attention:

• Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

• Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

• Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/P2fF30bldZo

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I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

Most online shoppers will read a review first before making a buying decision.

Improve Your Sales with Online Reviews

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

Arevalo explains how to leverage customer opinion in your favor.

Here's what caught my attention:

• A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

• About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

• A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead Feature Image: 123rf.

Read full article here: http://ow.ly/AkUh30aGfrD

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I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

The look of your eCommerce website directly affects your business's revenue.

Attract More Customers with a Better Website Design

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

Here's what caught my attention:

• You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

• A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

• People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This post was sponsored by Template Monster

Read full article here: http://ow.ly/PWPn30a16Ip

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I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

Why follow links are a turn-off when it comes to Google search.

Avoid Using Follow Links in Sponsored Posts

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

Here's what caught my attention:

• Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

• In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

• A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/ITMA309sA7T

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

Focus on engaging your audience with a solution and strong call to action.

How to Use Effectively Publish Content

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

Sharma explains the basics of content planning that stands out to your community.

Here's what caught my attention:

• Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

• Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

• It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFbV3099Qkm

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I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

Three ways you can improve your website design

Top Reasons to Update a Website

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

Nair goes over the what to look for when assessing your business's most important online real estate.

Here's what caught my attention:

• If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

• We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

• The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/q8iE308mnNT

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I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

Why re-publishing methods only improve your website rankings.

Publish Less With More Substance

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

Preston explains what options are available to publishing more meaningful blog posts.

Here's what caught my attention:

• A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

• Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

• Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

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I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

SEO is not about tricking Google search, but delivering relevant and original content.

How to Understand New Search Engine Marketing Methods

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

Here's what caught my attention:

• A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

• Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

• Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/EgiT306JHo5

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I selected this article from Curatti written by Shane Barker because he explains how to improve your business's local ranking in search.

Useful tactics that will greatly improve your SEO strategy.

How to Improve Your Link Profile

There are many different factors that can affect SEO ranking. I agree that understanding a link profile will help your local business get seen online.

Barker provides great insights on how your link profile can bring leads to your website.

Here's what caught my attention:

• The quality of links will affect your overall profile. If you have high authority websites linking to yours then this can greatly improve your ranking.

• Make sure your anchor text is relevant to your topic. Avoid keyword stuffing and instead use a more natural approach in your pages and posts.

• Build relationships with your local customers. Create regular interactions with them online and offline and include their testimonials.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/opjq305ZthG

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Is there anything AI can't do?

Ben @Econsultancy shares 15 key examples of AI in Marketing:

1. Recommendations/content curation

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.