Not that crazy: Really? Consumers in Western Europe Willing to Exchange Info for Personalized Offers | Business Improvement and Social media | Scoop.it
In privacy-alert Western Europe—a surprising finding. Some 82% of internet users surveyed by Retail Week and Osborne Clarke said they are comfortable receiving personalized offers and pricing based on their online search and purchase history. Read all: Article: Really? Consumers in Western Europe Willing to Exchange Info for Personalized Offers