Business Improvement and Social media

I selected this article from Curatti written by Shane Barker   because it explains the importance of being prepared for a successful product launch.

In a competitive online environment it's important for your goods to stand out to consumers.

Create a Successful Product Launch

Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.

Barker shows you how you can best present your products with a strategized approach.

Here's what caught my attention:

• A lack of planning can place your product launch off to a bad start. You need to have a strategy in place early on that you can make adjustments with as you move forward.

• Don't forget to include a marketing strategy in the process. During production this can be placed on the back burner or missed -- which can cause you to lose prospects.

• Understand what problem your product solves for your audience. You do this through proper market research and identify the needs and desires of your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/QyYx3076uVI

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