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Scoop.it!
“If you’re still thinking of the CMO as chief megaphone officer, then you’re stuck in the ’90s,” says Jonathan Martin, CMO of Pure Storage. He was one of 499 CMOs surveyed by the Economist Intelligence Unit as part of this study, sponsored by Marketo.
Via Marc Wachtfogel, Ph.D. 
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Scoop.it!
Eric_Determined / Eric Silverstein's curator insight,
October 19, 2015 4:35 AM
Companies can no longer react to customers expectations, they need to be proactive. "Companies building the most effective journeys master four interconnected capabilities: 1) Automation 2) Proactive personalization 3) Contextual interaction 4) Journey innovation David Edelman shares his experience with Sungevity, along with other developments from other major brands. Share other brand stories you have experienced where they continuously improve and delight across your journey with them? 
Minna Kilpeläinen's curator insight,
October 20, 2015 4:16 PM
Have you already fallen into The Loyalty Loop? |
