Business Improvement and Social media

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

Most online shoppers will read a review first before making a buying decision.

Improve Your Sales with Online Reviews

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

Arevalo explains how to leverage customer opinion in your favor.

Here's what caught my attention:

• A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

• About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

• A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/AkUh30aGfrD

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I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead/Featured Image: Origin unknown.

Read full article here: http://ow.ly/6cEv3080mj8

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today