Business Improvement and Social media

I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

Understanding the human experience in the age of technology

Are You Relying Too Much on Automation?

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

Kramer explains how to make meaningful connections and understand the balance of technology.

Here's what caught my attention:

• We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

• We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

• With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of TechCrunch.

Read full article here: http://ow.ly/S19n308vJjc

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