Business Improvement and Social media

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

Most online shoppers will read a review first before making a buying decision.

Improve Your Sales with Online Reviews

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

Arevalo explains how to leverage customer opinion in your favor.

Here's what caught my attention:

• A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

• About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

• A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead Feature Image: 123rf.

Read full article here: http://ow.ly/AkUh30aGfrD

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I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

Understanding the human experience in the age of technology

Are You Relying Too Much on Automation?

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

Kramer explains how to make meaningful connections and understand the balance of technology.

Here's what caught my attention:

• We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

• We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

• With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of TechCrunch.

Read full article here: http://ow.ly/S19n308vJjc

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I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

Learn the best practices of eCommerce in today's competitive online world.

Best eCommerce Practices for More Sales

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

Crayon goes over what changes can be made to your branding and website.

Here's what caught my attention:

• The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

• Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

• The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Katherine Crayon.

Read full article here: http://ow.ly/Vge3307LKQ2

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I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

You can gain a lot of useful knowledge through research of your eCommerce business.

A/B Testing for Online Businesses

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

Here's what caught my attention:

• In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

• During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

• The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

Reach your full potential online with these great resources for business.

12 Great Business Tools for Branding and Email Marketing

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

Gilbert provides the best tools to help make your company a more successful one.

Here's what caught my attention:

• Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

• Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

• Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://curatti.com/business-branding/

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Need help managing emails & making your #business run more effectively?

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead/Featured Image: Origin unknown.

Read full article here: http://ow.ly/6cEv3080mj8

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I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.

Having the right knowledge can boost your online sales results.

Improve Your Online Marketing Strategy

Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.

Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.

Here's what caught my attention:

• A little under half of all Internet users are from Asia. Bermuda has the highest Internet penetration -- most people there are online.

• Using a .com extension for a domain name is still the best method. There are over 123 million registered .com domains names.

• Increasing your website speed can help your conversion rates improve by 74 percent. Just 8 to 2 seconds will help you attract more sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/xFfx306ZyGl

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today