Business Improvement and Social media

Almost half of all adult Facebook users said that they “never” get news on the social network, which amounts to 30% of the adult U.S. population.

Most of those who find news on Facebook are not actively seeking it, according to the study data. Rather, some 78% said that it happened inadvertently -- they were on Facebook for another reason, and a news tidbit just happened to be featured in their newsfeed. Only 22% said they were actively looking for news on their newsfeeds.

Those who consume news on Facebook tend to be younger, the same age group that is much less likely to be engaged with news on other platforms.

The study also found that news consumption on Facebook did not replace other news-consumption activities.

 

Find more insights from the study's findings at this infographic.

Via Lauren Moss

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.

Via Lauren Moss