Business Improvement and Social media

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

You can reach your prospects through specific SMS strategies.

Exploring the Mobile SMS Marketing Method

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

Here's what caught my attention:

• You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

• Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

• Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/MtqX30btO8e

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Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

What talents in digital marketing companies will look for in 2014

I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.

In order to meet the expectations of your target market you need to know what is driving their buying decisions.

The Shifting Attitudes of Customers in a Digital World

Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.

Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.

Here's what caught my attention:

• Marketers need to go beyond adapting to mobile devices. Many see it as a "scaled down" version of what they are already offering.

• There is a disconnect with many consumers and marketers. Statistics show that branded apps are not popular.

• Location plays an important role in the mobile mindset. Businesses should provide immediate context when their audience has a need to fulfill.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/asgV303cfn5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today