Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

In order to stay ahead of the competition it's important to effectively reach your target market.

Drive Up Your Social Media Sales

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

Gilbert explains how to best approach your social media marketing in a non-sales way.

Here's what caught my attention:

• Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

• On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

• Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/4dd530cpeIi

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I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

It's important to use the right keywords for your niche to grow your reach on Instagram.

Improve Your Following on Instagram With Hashtags

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

Herman explains how your posts can attract the right followers for your brand.

Here's what caught my attention:

• You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

• The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

• The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ptX6309ZigZ

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As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

Integrating digital channels can help you improve your sales and customer relations.

Make Better Connections Through Social Customer Service

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

Here's what caught my attention:

• The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

• Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

• Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/O1E0309EFxJ

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I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

It's important to use organic methods to expand your reach on Instagram.

Improve Your Following on Instagram

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

Here's what caught my attention:

• Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

• Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

• Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Ad60308WtBe

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I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lER0307urTw

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.

It's important to be active with your customers on social media in order to build trust and sales.

Improve Your Social Customer Experience

Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.

Fabrizio shows you several ways to improve your customer service strategy through social media.

Here's what caught my attention:

• Brands and customers have different ways to build relationships with new digital tools such as mobile messaging. Some embrace this faster than others.

• Find out if and how new trends can be beneficial to your brand. Remember that your audience is searching for information from the competition and to be one step ahead.

• Respond to your customers on social media in a timely manner. Use clear and concise language that speaks to them directly.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/gIOc306Q5ha

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This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

add your insight...

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

How to Have a Quality Following on Instagram

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

Herman explains how to best grow your profile with the right connections.

Here's what caught my attention:

• Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

• Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

• Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Kx1930bhhCU

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I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

It's important to build solid objectives in order to be successful in social media marketing.

Common Social Media Mistakes

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

Naylor explains what to avoid and how to properly grow your social brand.

Here's what caught my attention:

• Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

• Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

• It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ybsN309SFzZ

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I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/VXnZ309c8L1

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

Improving customer service online is beneficial to growing your business.

Better Social Mobile Customer Experience

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

Here's what caught my attention:

• Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

• It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

• Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/FnAj307QtD9

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I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.

It's important to know who your followers are more than how many.

Improve Your Communication on Instagram

Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.

Herman shows how to get to know your Instagram followers better in order to provide value.

Here's what caught my attention:

• The best type of follower can mean several things. It includes those who engage with your posts, how influential they are, and how likely they are to make a purchase from you.

• If you have been using Instagram for a while take a look at the activity that has already taken place to discover who your followers are. Make sure they are intersted in what you have to offer.

• Attract better followers through creative posts. Engage with your community and ask them questions. Tag specific people in your posts when mentioning something about them.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/idA33078zgu

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I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.

The influence of buyers has dramatically changed and will continue to evolve.

Understand The 'Generaction C' Consummer

Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.

Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.

Here's what caught my attention:

• The trust meter has gone down over the last few years. Today people rely on review and recomendations -- especially from family and friends.

• Content that is spread through social media has become the main source of information. These outlets are priority over traditional media.

• With mobile platforms like Snapchat and Instagram consummers now want instant information. This has also created an emergence of niche bloggers to meet the demand.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fp5c306LNSw

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I selected this article from Curatti written by Nicholas Scalice because it shows how Snapchat can be a great mobile tool for your company.

Increase your network online with mobile marketing.

How to Use Snapchat Effectively for Your Business

Young people aren't the only ones getting the most out of Snapchat these days. I agree that this mobile app can be a great way to boost your brand and improve your reach.

Scalice shows you exactly how Snapchat works and the exact steps to get started.

Here's what caught my attention:

• It is not complicated to setup your profile on Snapchat. Once you download the app and verify your email you are ready to go.

• Use your smart phone to share photos or videos with your connections. It's simple to find your friends and share images with them.

• Use Stories to construct a narrative for your business. These last for 24 hours and can be saved on your account by you and your friends.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Nicholas Scalice.

Read full article here: http://ow.ly/RIey303HuEc

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This is a very cool way to show e-commerce and how some companies are making the connection with their customer.