Business Improvement and Social media

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

You can reach your prospects through specific SMS strategies.

Exploring the Mobile SMS Marketing Method

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

Here's what caught my attention:

• You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

• Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

• Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/MtqX30btO8e

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I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

You can reach your business clients through specific mobile strategies.

Exploring the Mobile B2B Experience

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

Zeng shows you several ways to improve your marketing strategy through social mobile.

Here's what caught my attention:

• Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

• Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

• You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/wb4530bctVP

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today