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Scoop.it!
Landing new clients is important, but too often do businesses neglect their existing customers. Learn how to use content to help keep your customers loyal. Via Daniel Watson 
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Scoop.it!
Small business owners often forget the value of existing customers. Here are 7 ideas to help you market to your existing customers and increase your sales. Via Daniel Watson
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Being a reliable source on a specific subject area consistently is how an organization can retain its customers for the long-term.
Using data and reinvigorate content