Business Improvement and Social media

Smart marketers make informed decisions based on data gathered from analytics platforms and processes.

Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata.

Are you responding to your customers' tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study.

In 2015, we explored whether customer experience really matters to business success or whether CX is just the latest hype. Our conclusion: superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience.

This year we repeated our study to see if the results held true across an additional year of data.

Five emerging areas that will have a major effect on how brands operate in 2017.

At heart, customer experience improvement is all about finding those places in the experience where pain exists, and where customers feel that their expectations aren’t met. The art of finding these places and fixing them is at the heart of the discipline of customer experience improvement. After all, helping companies do this is what our business has been built on.

The social media I signed up for isn't the same today. So what's the hard truth about social media today that you need to know? What can you do about it?