Business Improvement and Social media

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

Learn from top marketers in your industry on how to build better influence online.

Understand How Influencers Reach an Audience

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

Barker goes over influencers from various niches who have run a successful marketing campaign.

Here's what caught my attention:

• Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

• In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

• A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/PWHS3091a7c

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