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Rescooped by Ricard Lloria from Business Improvement
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#Pymes 11 Essential Small Business #Marketing Strategies

#Pymes 11 Essential Small Business #Marketing Strategies | Business Improvement and Social media | Scoop.it
Spend less time fussing with other solutions and have more time to devote to what you do best with these 11 small business marketing strategies.

Via Daniel Watson
thomas junillon's curator insight, November 24, 2015 4:45 PM

11 tactiques à utiliser, dans l'ordre ou le désordre... avec évidemment une stratégie dûment réfléchie en amont !!!

Brandon Steven Wichita's curator insight, November 24, 2015 11:56 PM


Not every small business owner is blessed with an abundance of knowledge in respect to what does and does not work in the context of marketing the products or services of a small business. It is also true that whilst an abundance of advice is readily available to help small business owners, not all of it is readily accessible in one spot, nor is it always valid. Rarely does a good single collection of small business marketing strategies such as the one in this article surface for open free access. Recommended reading for any business owner needing to improve their marketing outcomes.

ARS Business's curator insight, November 25, 2015 6:18 AM


Not every small business owner is blessed with an abundance of knowledge in respect to what does and does not work in the context of marketing the products or services of a small business. It is also true that whilst an abundance of advice is readily available to help small business owners, not all of it is readily accessible in one spot, nor is it always valid. Rarely does a good single collection of small business marketing strategies such as the one in this article surface for open free access. Recommended reading for any business owner needing to improve their marketing outcomes.

Rescooped by Ricard Lloria from Public Relations & Social Marketing Insight
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Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink | Business Improvement and Social media | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  

Via Jeff Domansky
Marco Favero's curator insight, December 23, 2014 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 2014 7:32 PM

captivating analogy with Maslow's hierachy