Business Improvement and Social media

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

The new digital-centric world and customer reach.

New Customer Approaches Emerge in the Digital Age

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

Zambito explains different methods of reaching your audience in the midst of a digital age.

Here's what caught my attention:

• Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

• In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

• The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

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I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

Your audience is not only involved in your products -- they are also paying attention to your messaging.

How Digital Marketing Affects Your Customers

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

Caruso explains the current state of customer relations in the realm of digital marketing.

Here's what caught my attention:

• According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

• Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

• True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/6cEv3080mj8

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I selected this article from Curatti written by Shane Barker   because it explains the importance of being prepared for a successful product launch.

In a competitive online environment it's important for your goods to stand out to consumers.

Create a Successful Product Launch

Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.

Barker shows you how you can best present your products with a strategized approach.

Here's what caught my attention:

• A lack of planning can place your product launch off to a bad start. You need to have a strategy in place early on that you can make adjustments with as you move forward.

• Don't forget to include a marketing strategy in the process. During production this can be placed on the back burner or missed -- which can cause you to lose prospects.

• Understand what problem your product solves for your audience. You do this through proper market research and identify the needs and desires of your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/QyYx3076uVI

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

Interacting with your customers takes attention to all digital channels where they are active.

Establish a Successful Social Customer Service System

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

Here's what caught my attention:

• Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

• When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

• There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Unplash.com.

Read full article here: http://ow.ly/gVWd308Ky9M

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I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

Why Context is More Important Than Content

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

Zambito explains the basics of context in how it relates to today's online consumer.

Here's what caught my attention:

• In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

• When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

• Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Tony Zambito.

Read full article here: http://ow.ly/l7qK307CKXw

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today