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From www.atlanticbt.com - February 14, 2013 1:49 AM

Martin (Marty) Smith's curator insight, February 11, 2013 4:21 PM

Listened to a great interview with Guillaume today on Blog Talk Radio. Guillaume and Scoop.it have created what is tantamount to a new movement - the Lean Content Movement.

Lean Content is about:

* Writing less, but creating more meaning.
* Using fast feedback loop tools such as Scoop.it.
* Cutting through the clutter with BETTER content.

"Better" in the Lean Content movement is when reader or creator gain insight faster and so realizing the promise of "do more with less".

Guillaume Decugis's comment, February 13, 2013 6:38 PM

Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?

Therese Torris's comment, February 14, 2013 4:42 AM

@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..

Join Scoopit's Lean Content Movement