Business Improvement and Social media

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

• The importance of creating a complete and compelling profile
• Why you need an All-Star profile
• How to build a relevant and opportunity rich network
• What is the right size for a LinkedIn network?
• Which types of content work best?
• How to use LinkedIn search to quickly find your ideal prospects
• Building a virtual team to support and share your content
• How much time to spend on LinkedIn
• Why little and often is the most practical strategy for most people

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

Watch the full video here.

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

How to build a sales page that goes to work for your business.

Add Spice to Your Website Sales Page

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

Here's what caught my attention:

• Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

• Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

• Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/2fRf307H4iK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today