Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TbrJ30bOGyu

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

Read full article here: http://ow.ly/pasA30aQEJb

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

Some phrases are outdated and inappropriate for business emails.

How to Communicate With Your Subscribers

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

Ranjan explains several phrases that do not work well for business emails.

Here's what caught my attention:

• An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

• Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

• If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/5bKo3084jR5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

You can reach your prospects through specific SMS strategies.

Exploring the Mobile SMS Marketing Method

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

Here's what caught my attention:

• You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

• Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

• Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/MtqX30btO8e

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

• The importance of creating a complete and compelling profile
• Why you need an All-Star profile
• How to build a relevant and opportunity rich network
• What is the right size for a LinkedIn network?
• Which types of content work best?
• How to use LinkedIn search to quickly find your ideal prospects
• Building a virtual team to support and share your content
• How much time to spend on LinkedIn
• Why little and often is the most practical strategy for most people

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

Watch the full video here.