Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TbrJ30bOGyu

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

Read full article here: http://ow.ly/pasA30aQEJb

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In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

• The importance of creating a complete and compelling profile
• Why you need an All-Star profile
• How to build a relevant and opportunity rich network
• What is the right size for a LinkedIn network?
• Which types of content work best?
• How to use LinkedIn search to quickly find your ideal prospects
• Building a virtual team to support and share your content
• How much time to spend on LinkedIn
• Why little and often is the most practical strategy for most people

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

Watch the full video here.

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

Some phrases are outdated and inappropriate for business emails.

How to Communicate With Your Subscribers

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

Ranjan explains several phrases that do not work well for business emails.

Here's what caught my attention:

• An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

• Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

• If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/5bKo3084jR5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

How to build a sales page that goes to work for your business.

Add Spice to Your Website Sales Page

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

Here's what caught my attention:

• Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

• Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

• Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/2fRf307H4iK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fb18306tAPp

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I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.

Lead funnels are great, but you still need a client generation system in place.

Why Your Business Is Not Experiencing Enough Sales

Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.

Jantsch explains why these techniques are important to attract the most leads and conversions.

Here's what caught my attention:

• You don't just want leads -- you want customers. You need  steady flow of the right people targeted for your business niche, not just a large influx of prospects.

• Build a system that generates a consistent appointments -- at least 10 to 12. Make sure these are qualified leads who are interested in what you have to offer.

• Create valuable content that will resonate with your audience. This is the workhorse for your lead generation system.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/RoSU305UJqj

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Niraj Ranjan because he shows you the right way to approach your leads with the right subject line in your emails.

Avoid having your important emails end up in spam folders.

Create a Stand-Out Subject Line For Your Prospect Emails

Over half of all emails sent out are earmarked as spam. I agree that in order to be seen your business needs to approach your potential customers in relevant and timely way.

Ranjan explains both the pitfalls and the winning styles of writing subject lines.

Here's what caught my attention:

• Address the topics that matter the most to your readers. This can include trending events and subjects that appeal to their interests.

• Keep your subject lines 30 characters or less. These are easier to read and have the best open rates.

• Include action words that tell your recipients what you are expecting from them and the purpose of your email. Write your subject line in an active voice.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Axfd303ulhx

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I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.

You can reach your prospects through specific SMS strategies.

Exploring the Mobile SMS Marketing Method

When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.

Forrest shows you several ways to improve your SMS marketing strategy for more sales.

Here's what caught my attention:

• You will have more coupon redemption rates if you are sending a message to an email subscriber. On demand coupons have an even greater response.

• Because almost all customers own a mobile phone it is very easy to have them act upon a promotion sent via text. People can store these in their phone and easily access them for later.

• Tailor your coupons for every day consumer related products. Be sure to personalize the message and send 3 to 4 texts a month.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/MtqX30btO8e

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/Qn7H30aslX5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/Qn7H30aslX5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

Improve your open rates by catching the reader's attention.

Send Out Emails That Get Opened

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

Here's what caught my attention:

• Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

• Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

• Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/ny2K309v0f0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.

Consumers want to grab the next great product before it goes away.

How Scarcity Marketing Affects Buying Decisions

When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.

Harman explains the power behind this principle with the right methods to use.

Here's what caught my attention:

• The first thing to discover is what makes your audience tick -- what are their needs and desires? Use social listening tools to discover their conversations and questions.

• The fear of missing out is a powerful tool that businesses can take advantage of. When you limit something people tend to want it even more.

• It is worthwhile to adjust your advertising message to show the benefits to your customers. Emphasize the opportunity they would be leaving behind if they don't take advantage of it.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead/Featured Image: Pixabay.

Read full article here: http://ow.ly/QWwl308k3rf

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I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

Use this infographic to help your business stand out online.

Design Tips For Business Websites

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

Ali goes over several website design tips that can help you attract more customers.

Here's what caught my attention:

• You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

• Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

• When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/bE2B307SQrW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Robert Caruso because it provides insight on how to improve your B2B sales with better customer relations.

Why connecting with your customers is essential to your business sales.

Reach More Prospects with Customer Experience (CX)

It is important to implement a solid B2B strategy that provides the best possible experience for your customers. I agree that in order to increase your conversion rates you need to combine both tangible and intangible elements.

Caruso goes over how the customer experience methods works and how this can help your business gain a competitive advantage.

Here's what caught my attention:

• Marketing, discovery and messaging set the tone for the B2B customer’s expectation. This is then portrayed and measured against the competition and allows you to set the bar high.

• A great experience leads to more sales, especially when backed with real execution. This builds value in your customer's spending.

• You can avoid having your customer become an after thought through the right focus and action. A lack of priority equals a lack of results.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/fcu9306zHfq

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Hands up if you knew that there are at least 20 different types of content you can build in behind your landing pages, to help your business generate more leads. You might be surprised at how many of these you can probably easily implement for your key landing pages. If your online lead generation activity needs to see better results, a quick read of this article, may pay dividends for your business.