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Why do people share content and stories. A long story on content sharing: the what, why and how.
Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.
Although content sharing is just a part of the whole content marketing story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?
The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....
Via Jeff Domansky
Valuable social marketing advice and storytelling tips to guide your content marketing.
There is no denying the fact that arousing positive emotions is the key to getting your content shared. This article gives several reasons why this is so. A good compilation of factors.