How the Pros Turn Marketing Analytics Into Effective Marketing Strategies | Business Improvement and Social media | Scoop.it
From blog.alexa.com - December 16, 2016 2:27 AM

Smart marketers make informed decisions based on data gathered from analytics platforms and processes.

Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata.


Via Pantelis Chiotellis