Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
Via janlgordon
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Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem. |
I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.
You don't need to know a celebrity to attract more customers to your business online.
Understand How to Effectively Reach Your Leads
In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.
Barker goes over how micro-influencers can help improve your marketing strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of LinkedIn.
Read full article here: http://ow.ly/nVAx306ErTZ
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