Business Improvement and Social media

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

Leverage relationships online before your next idea is released.

Understand How to Effectively Reach Influencers for More Sales

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

Here's what caught my attention:

• Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

• Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

• Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ycr1307kloK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

The Psychology of Social Media Influence – The Power of Klout and Kred

In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

She happily borrows from the old saying:

"My overnight success took me 10 years to build”

She added, though: “I made all the same mistakes as everyone else”.

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

The interview is very vibrant and fast moving.

Watch the video here.

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

You don't need to know a celebrity to attract more customers to your business online.

Understand How to Effectively Reach Your Leads

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

Barker goes over how micro-influencers can help improve your marketing strategy.

Here's what caught my attention:

• A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

• Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

• An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of LinkedIn.

Read full article here: http://ow.ly/nVAx306ErTZ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Insightful article of how you can map and manage the influence within your business ecosystem.

Great read..

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

Some useful stats here!