Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates
Via janlgordon
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I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.
You don't need to know a celebrity to attract more customers to your business online.
Understand How to Effectively Reach Your Leads
In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.
Barker goes over how micro-influencers can help improve your marketing strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of LinkedIn.
Read full article here: http://ow.ly/nVAx306ErTZ
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