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Rescooped by Ricard Lloria from Curation, Social Business and Beyond
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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | Business Improvement and Social media | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know

Via janlgordon
janlgordon's curator insight, December 21, 2016 3:58 AM

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Ricard Lloria from Curation, Social Business and Beyond
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Compensate Influencers Without Money

Compensate Influencers Without Money | Business Improvement and Social media | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …

Via janlgordon
janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
Rescooped by Ricard Lloria from Curation, Social Business and Beyond
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Rock Your Influencer #Marketing With #SEO

Rock Your Influencer #Marketing With #SEO | Business Improvement and Social media | Scoop.it

Do you still produce content using older methods of SEO to rank higher on the search engines?"


Via janlgordon
janlgordon's comment, July 14, 2016 10:44 AM
Thank you @Stan Smith @Anna @MiniTool Software & @Ricard Lloria :-)
janlgordon's comment, July 14, 2016 10:07 PM
Thank you @MiniTool Software & @Anna :-)
janlgordon's comment, July 24, 2016 8:59 PM
Thank you @Antonio Ormachea :-)
Rescooped by Ricard Lloria from Management & Leadership
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The Psychology of Social Media Influence – The Power of Klout and Kred

The Psychology of Social Media Influence – The Power of Klout and Kred | Business Improvement and Social media | Scoop.it
What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior. It has even been suggested that Klout and Kred reward social media ...

Via Ron Sela, Gladys Pintado
Ron Sela's curator insight, July 14, 2013 2:50 AM

The Psychology of Social Media Influence – The Power of Klout and Kred

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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | Business Improvement and Social media | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

Via janlgordon
janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
Rescooped by Ricard Lloria from Curation, Social Business and Beyond
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How Expert Roundup Articles Can Bring More Exposure

How Expert Roundup Articles Can Bring More Exposure | Business Improvement and Social media | Scoop.it
Expert roundup articles are the perfect way to drive bursts of traffic to your blog. And they are surprisingly easy t

Via janlgordon
janlgordon's comment, August 17, 2016 10:40 AM
Thank you @Ricard Lloria
janlgordon's comment, August 19, 2016 10:56 AM
Thank you @BSN :-)
janlgordon's comment, August 22, 2016 10:37 AM
Thank you @Michael Esplana :-)
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Business Improvement and Social media | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.