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Scoop.it!
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro Via janlgordon 
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Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates Via janlgordon
janlgordon's curator insight,
November 29, 2016 8:27 PM
I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.
You don't need to know a celebrity to attract more customers to your business online.
Understand How to Effectively Reach Your Leads
In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.
Barker goes over how micro-influencers can help improve your marketing strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of LinkedIn.
Read full article here: http://ow.ly/nVAx306ErTZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no … Via janlgordon
janlgordon's comment,
October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
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There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why Via janlgordon
janlgordon's comment,
September 27, 2016 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
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According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates.... Via janlgordon
Neil Ferree's curator insight,
February 4, 2014 3:36 PM
Social Content Marketing is no longer an Option. Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence. 
Randi Thompson's curator insight,
February 6, 2014 9:43 AM
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought? 
renata mello's curator insight,
February 21, 2014 11:10 AM
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?
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If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re Via janlgordon
Caroline Price's comment,
July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
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Annette Schmeling's curator insight,
January 24, 2013 12:13 AM
Honesty, Openness, Diversity, Self-Awareness - great values to keep in mind as you engage in Social Media.
janlgordon's comment,
January 24, 2013 12:35 AM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
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Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know Via janlgordon
janlgordon's curator insight,
December 21, 2016 3:58 AM
I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.
Leverage relationships online before your next idea is released.
Understand How to Effectively Reach Influencers for More Sales
Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.
Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ycr1307kloK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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This is part one of a two part series. This part recaps the the growing influence and demographic impact of Generation C - the Connecte Via janlgordon
janlgordon's curator insight,
November 21, 2016 1:07 AM
I selected this article from Curatti written by Raymond Morin because it explains the growing influence of a generation of digital buyers.
By understanding the Generation C class of Internet and social consumers your business can better reach them.
Improve Your Customer Influence in a Digital Realm
In the information age it's important to reach your audience on their level in order to be most effective. I agree that your business can better understand how to achieve this by taking a look at how consumer behavior has evolved.
Morin explains several ways customers have become influential over business and what could change in the future.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/6iHw306mEzD
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
AvizorMedia's curator insight,
November 21, 2016 11:15 AM
Un artículo que nos explica la creciente influencia y el impacto demográfico de la Generación C-Connected. Trata de los efectos de la generación de consumidores digitales.
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Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia Via janlgordon
Daniel Gonzales's curator insight,
October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
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These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". Via janlgordon
Darius Douglass's curator insight,
April 16, 2014 5:51 PM
Talent usually separates itself from the crowd. Social Media is no different. When you have become informative and dependable, people will begin to rely on your judgement.
janlgordon's comment,
April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment,
April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource... Via janlgordon
Global Trends Team's comment,
October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight,
October 19, 2013 3:10 PM
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 
Matthew Quetton's curator insight,
October 21, 2013 12:25 PM
Insightful article of how you can map and manage the influence within your business ecosystem.
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon
janlgordon's comment,
June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight,
September 5, 2013 3:11 PM
Do people actually read the content? Will it keep them following you? |
![Social Media Transparency [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/8j0GSpqDpjXMAeZUwEuYxDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.
Learn from top marketers in your industry on how to build better influence online.
Understand How Influencers Reach an Audience
Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.
Barker goes over influencers from various niches who have run a successful marketing campaign.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/PWHS3091a7c
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today