Business Improvement and Social media

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

• The importance of creating a complete and compelling profile
• Why you need an All-Star profile
• How to build a relevant and opportunity rich network
• What is the right size for a LinkedIn network?
• Which types of content work best?
• How to use LinkedIn search to quickly find your ideal prospects
• Building a virtual team to support and share your content
• How much time to spend on LinkedIn
• Why little and often is the most practical strategy for most people

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

Watch the full video here.

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

Learn from top marketers in your industry on how to build better influence online.

Understand How Influencers Reach an Audience

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

Barker goes over influencers from various niches who have run a successful marketing campaign.

Here's what caught my attention:

• Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

• In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

• A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/PWHS3091a7c

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

You don't need to know a celebrity to attract more customers to your business online.

Understand How to Effectively Reach Your Leads

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

Barker goes over how micro-influencers can help improve your marketing strategy.

Here's what caught my attention:

• A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

• Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

• An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of LinkedIn.

Read full article here: http://ow.ly/nVAx306ErTZ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

How business leaders are perceived online today.

The All-Time Low of Trust in Leadership

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

Here's what caught my attention:

• The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

• Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

• The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/HnQN309q97M

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

Leverage relationships online before your next idea is released.

Understand How to Effectively Reach Influencers for More Sales

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

Here's what caught my attention:

• Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

• Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

• Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ycr1307kloK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today