Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

In order to stay ahead of the competition it's important to effectively reach your target market.

Drive Up Your Social Media Sales

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

Gilbert explains how to best approach your social media marketing in a non-sales way.

Here's what caught my attention:

• Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

• On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

• Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/4dd530cpeIi

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