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Rescooped by Ricard Lloria from Arquitecturas digitales del aprendizaje para una educación 4.0
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GENDER EQUALITY STRATEGY Monitoring Portal

GENDER EQUALITY STRATEGY Monitoring Portal | Business Improvement and Social media | Scoop.it
On March 8, the European Commission’s Joint Research Centre presents an online monitoring portal supporting the implementation of the Gender Equality Strategy 2020 – 2025.

Via Oskar Almazan
Oskar Almazan's curator insight, March 26, 2022 11:02 AM
 The Portal will support policymakers and will enhance public scrutiny on the progress made on the implementation of the Strategy during a high-level event with Commissioner Mariya Gabriel, Director-General Stephen QUEST (JRC) and Director-General Ana GALLEGO (JUST).
Rescooped by Ricard Lloria from Business Brainpower with the Human Touch
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Age and Gender Matter in Viral #Marketing

Age and Gender Matter in Viral #Marketing | Business Improvement and Social media | Scoop.it

To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:

 

CuriosityAmazementInterestAstonishmentUncertainty

 

Then, we looked more closely to see how certain demographics respond to different types of content.


Via The Learning Factor
The Learning Factor's curator insight, August 20, 2014 6:59 PM

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.

Kay Summers's curator insight, August 21, 2014 4:21 AM

Capturing Attention can be hard