Business Improvement and Social media
23.3K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ricard Lloria
Scoop.it!

#Storytelling, Listening, and Narrative Interviewing

#Storytelling, Listening, and Narrative Interviewing | Business Improvement and Social media | Scoop.it
I've been lucky enough to spend three days in the company of Thaler Pekar and I wanted to share a small slice of rich insight from our first dinner conversation. It's about sadness and narrative
No comment yet.
Scooped by Ricard Lloria
Scoop.it!

Make #Storytelling Part of Your #Company DNA: 6 Best Ways

Make #Storytelling Part of Your #Company DNA: 6 Best Ways | Business Improvement and Social media | Scoop.it
Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]
Stephen Dale's curator insight, September 5, 2014 11:19 AM

I liked these two points:

 

1. Look for emotionally compelling stories that relate to content that is relevant to your audiences.

2. Look for stories that show folks how they can prevent an unhappy ending.


Perhaps especially point 2!