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Don't you wish marketing were as easy as waving a magic wand? Unfortunately, marketers must create their own magic to drive sales, raise awareness and generate qualified leads, in the face of ever changing customer needs and expectations.
In order to capture, cater to, and retain a customer's interest, CMOs and entrepreneurs need to make it more rewarding to choose their company. In the words of Hilton Chief Marketing Officer Geraldine Calpin, "We have to get customers really engaged and addicted to what we as a brand stand for. The way you get brand loyalty, love and stickiness, is through world class hospitality and technology. Simple, beautiful, useful technology makes travel easier."
Via The Learning Factor
Learn how to anticipate what your customers want and give it to them before they ask.
Experts insist it is time to stop talking at people and start understanding how customers relate to your brand. Consider what makes your customer's smile, but also evaluate their pain points, stresses and fears.