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Strengthen Your Brand with a Great Website

Strengthen Your Brand with a Great Website | Business Improvement and Social media | Scoop.it
Creating a website is not the same as creating a brand. Your website might have a million dollar look, yet still not reflect your corporate identity

Via janlgordon
janlgordon's curator insight, June 2, 2017 7:32 PM

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

 

Branding and website development and design are not the same thing.

 

Promote Your Brand with a Strong Website

 

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

 

Miller provides examples and advice on establishing a brand identity that gets seen.

 

Here's what caught my attention:

 

  • If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

 

  • Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

 

  • Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/SGfX30chbO1

 

This post was sponsored by Template Monster (in case you hadn’t guessed!)

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Small Business Website Design

Improve Your Small Business Website Design | Business Improvement and Social media | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!

Via janlgordon
janlgordon's curator insight, December 29, 2016 2:21 PM

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | Business Improvement and Social media | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in

Via janlgordon
janlgordon's curator insight, January 25, 2017 9:27 PM

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 26, 2017 11:04 AM
thanks @massimo facchinetti
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Improve Your Content #Marketing With a Strong Brand Image

Improve Your Content #Marketing With a Strong Brand Image | Business Improvement and Social media | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

Via janlgordon
janlgordon's comment, October 7, 2016 10:59 PM
Thank you @MiniTool Software :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)