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Rescooped by Ricard Lloria from Business: Economics, Marketing, Strategy
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How the Pros Turn Marketing Analytics Into Effective Marketing Strategies

How the Pros Turn Marketing Analytics Into Effective Marketing Strategies | Business Improvement and Social media | Scoop.it

Smart marketers make informed decisions based on data gathered from analytics platforms and processes.

Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata.


Via Pantelis Chiotellis
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Rescooped by Ricard Lloria from Business Brainpower with the Human Touch
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Are You Always The Decider? That's No Way to Grow

Are You Always The Decider? That's No Way to Grow | Business Improvement and Social media | Scoop.it

Every day, you and the people who work for you need to make decisions. Many decisions. As the leader, you may take it upon yourself to make the most critical ones, but for the company to thrive you have to be sure that the people who work for you develop this essential skill. One of the best decisions you can make, therefore, is to devote time to helping your team improve their decision-making. Here's how.

1. Encourage autonomy

If you have delegated authority to your employees and solicited their input, avoid dictating to them how they should do their jobs or micro-managing their approach to problem solving. Instead, spell out the goals or desired outcomes and then let them decide how to achieve them.


Via The Learning Factor
The Learning Factor's curator insight, April 17, 2016 8:33 PM

Teach your employees how to sharpen their decision-making and you'll reap many rewards, including a better workforce.