The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories
Via janlgordon
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I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.
Create a story that will grab your ideal customer's attention.
New Customer Approaches for Content
Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.
Jantsch explains how to make the story of your audience core to your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DBzS30aqelQ
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