As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
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janlgordon's curator insight,
May 17, 2017 5:00 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.
Reach more customers and increase your subscribers with these great resources for business.
12 Tools Your Business Can Use to Drive More Sales
With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.
Gilbert provides the best tools to help make your business more profitable online.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TbrJ30bOGyu
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janlgordon's curator insight,
May 8, 2017 4:35 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.
Some words can "add fuel to the fire" when it comes to engaging in customer service.
Improve Your Customer Communication
You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.
Fabrizio shows you several ways to improve your online communication for better feedback and results.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/y1Cc30bxNuC
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janlgordon's curator insight,
April 7, 2017 10:32 PM
I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.
Most online shoppers will read a review first before making a buying decision.
Improve Your Sales with Online Reviews
Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.
Arevalo explains how to leverage customer opinion in your favor.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead Feature Image: 123rf.
Read full article here: http://ow.ly/AkUh30aGfrD
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janlgordon's curator insight,
March 17, 2017 4:19 PM
I selected this article from Curatti written by Katherine Crayon
The look of your eCommerce website directly affects your business's revenue.
Attract More Customers with a Better Website Design
To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.
Crayon explains 10 different ways your eCommerce business can make improvements to your website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
This post was sponsored by Template Monster Read full article here: http://ow.ly/PWPn30a16Ip
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janlgordon's curator insight,
March 1, 2017 9:28 PM
I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.
Improve your open rates by catching the reader's attention.
Send Out Emails That Get Opened
You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.
Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/ny2K309v0f0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
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janlgordon's curator insight,
January 27, 2017 1:27 AM
I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.
Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.
How Persona Marketing Affects Your Bottom Line
People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.
Hughes explains what exactly persona marketing means from the customer's perspective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: 123rf.
Read full article here: http://ow.ly/IgpI308oXi1
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janlgordon's curator insight,
January 11, 2017 11:43 PM
I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.
Detailed planning and preparation will help you drive more customers online.
Run a Successful eCommerce Website
When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.
Thomasson shows the right elements that need to be in place in order to have a sales generating website.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/e9dF307VlWI
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janlgordon's curator insight,
January 9, 2017 8:30 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.
Improving customer service online is beneficial to growing your business.
Better Social Mobile Customer Experience
Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.
Fabrizio shows you several ways to improve your customer service strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/FnAj307QtD9
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janlgordon's curator insight,
December 14, 2016 5:37 PM
I selected this article from Curatti written by Jenn Herman because it provides new insights into how to better connect with your Instagram community.
It's important to know who your followers are more than how many.
Improve Your Communication on Instagram
Mobile audiences are looking for authenticity. I agree that you can appeal to your prospects with benefits and rewards that show them you care.
Herman shows how to get to know your Instagram followers better in order to provide value.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/idA33078zgu
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janlgordon's curator insight,
December 2, 2016 11:26 PM
I selected this article from Curatti written by Raymond Morin because it provides predictures on consumer behavior in the next two years.
The influence of buyers has dramatically changed and will continue to evolve.
Understand The 'Generaction C' Consummer
Customers are more connected online than ever before. I agree that in order to grab their attention you need find out what they are looking for in a brand.
Morin shows the latest changes in consummer behavior and how to best meet their needs and desires.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Fp5c306LNSw
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janlgordon's curator insight,
November 6, 2016 10:57 PM
I selected this article from Curatti written by John Jantsch because it provides insight into how to achieve your goals in generating new clients.
Lead funnels are great, but you still need a client generation system in place.
Why Your Business Is Not Experiencing Enough Sales
Building a profitable company takes several marketing methods in order to be truly effective. I agree that client lead generation is an essential part of growing your bottom line.
Jantsch explains why these techniques are important to attract the most leads and conversions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RoSU305UJqj
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janlgordon's comment,
November 8, 2016 10:43 AM
Thank you @Ricard Lloria @Sanjay Joshi @Stan Smith & @Steve Williams :-)
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janlgordon's curator insight,
May 25, 2017 7:49 PM
I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.
Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.
Answer These 4 Marketing Questions
Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.
Jantsch provides four ways your business can discover the best plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/tzA930c3n0K
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janlgordon's curator insight,
May 9, 2017 10:32 PM
I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.
We need to provide the same level of customer service that we would want to receive.
Improve Your Customer Relationships
In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.
Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QLcE30bApKv
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janlgordon's curator insight,
May 2, 2017 6:26 PM
I selected this article from Curatti written by Patrick Foster
It's important to know how and why customers interact on your business website.
The Difference Between Buyer Journeys and Customers
When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.
Foster explains what causes your customers to make a purchase and how to improve your approach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read full article here: http://ow.ly/qqty30bnrJ1
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janlgordon's curator insight,
March 30, 2017 10:15 PM
I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.
Create a story that will grab your ideal customer's attention.
New Customer Approaches for Content
Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.
Jantsch explains how to make the story of your audience core to your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DBzS30aqelQ
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janlgordon's curator insight,
March 9, 2017 11:39 PM
I selected this article from Curatti written by Wade Harman
Your landing page directly affects your business's bottom line.
Your Website May Be Lagging Behind
To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.
Harman provides an explanation on how this can directly affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/zc3X309LBDL
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janlgordon's curator insight,
March 1, 2017 9:28 PM
I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.
Improve your open rates by catching the reader's attention.
Send Out Emails That Get Opened
You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.
Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/ny2K309v0f0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 1, 2017 1:09 AM
I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.
True marketing today is based on customer service online
Bring More to Your Clients
Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.
Shervington shows you several ways to improve your customer service strategy through relationship building.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Q9bV308yFKA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 24, 2017 8:54 PM
I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.
Consumers want to grab the next great product before it goes away.
How Scarcity Marketing Affects Buying Decisions
When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.
Harman explains the power behind this principle with the right methods to use.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Pixabay.
Read full article here: http://ow.ly/QWwl308k3rf
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janlgordon's curator insight,
January 10, 2017 8:53 PM
I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.
Use this infographic to help your business stand out online.
Design Tips For Business Websites
In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.
Ali goes over several website design tips that can help you attract more customers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/bE2B307SQrW
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janlgordon's curator insight,
January 2, 2017 5:52 PM
I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.
The idea of strategizing content has diminished over the last few years due to mobile and technology trends.
Why Context is More Important Than Content
Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.
Zambito explains the basics of context in how it relates to today's online consumer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Tony Zambito.
Read full article here: http://ow.ly/l7qK307CKXw
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janlgordon's curator insight,
December 7, 2016 8:20 PM
I selected this article from Curatti written by Susan Gilbert because it explains how to improve your sales with target market research methods.
How to create a game plan to reach more customers for your business.
Increase Your Sales with Target Market Research
If your business has not seen enough growth then the problem might be in a lack of knowledge about your community. I agree that in order to get seen you need to find the right prospects for your niche.
Gilbert explains different methods of honing in on your target market for the best results.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/DYq2306V6ZV
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janlgordon's curator insight,
November 30, 2016 10:28 PM
I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.
You can gain a lot of useful knowledge through research of your eCommerce business.
A/B Testing for Online Businesses
It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.
Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/FoSG306H6uh
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today