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Client Storytelling And It's Evolution 

Client Storytelling And It's Evolution  | Business Improvement and Social media | Scoop.it
When you need to involve and enthuse clients with the projects you are working on together, video can be a far more effective presentation tool than the trusty PDF or PowerPoint. Made by Many's Alex Harding shares how they use video to tell product stories
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Disastrous Business #Storytelling And How to Fix It

Disastrous Business #Storytelling And How to Fix It | Business Improvement and Social media | Scoop.it

"They're spending a ton of time, money and effort producing videos, blogs and events that no one wants to watch, read or attent. Not only are brands failing to get their messages across, they're being outright ignored."

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Storytelling & Customer Journeys: Let Emotion Be Your Guide

Storytelling & Customer Journeys: Let Emotion Be Your Guide | Business Improvement and Social media | Scoop.it
A UX gig for a hospital turned into an unexpected insight: in the realm of emotions, digital and bricks and mortar become one.
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What is the one question that will explode your #business? An interesting approach to story

What is the one question that will explode your #business? An interesting approach to story | Business Improvement and Social media | Scoop.it

I will never forget my one and only court appearance. My actions were being judged.

Even though I felt I had done nothing wrong, I hoped my honest recollection of events would clear my name. So the verdict came as a massive relief.

“Not guilty.”

Can you imagine how it felt to have that huge weight taken off my shoulders?

Actually, the words used by the magistrate were, “Mr Aronowitz, you were not responsible for this car accident.”

OK, so I wasn’t standing trial for a capital crime. All the same, when the verdict was delivered, it felt to me like the magistrate was saying “Not guilty.”

Why am I sharing this story with you?

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