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Storytelling Journey: Microsoft's Chief Storyteller Remarkable Adventure

Storytelling Journey: Microsoft's Chief Storyteller Remarkable Adventure | Business Improvement and Social media | Scoop.it
From www.huffingtonpost.com - October 29, 2016 5:49 AM
"Grounded" is the first word that comes to mind when I reflect back on my conversation with Microsoft's Chief Storyteller, Steve Clayton. Grounded no
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Lisa Evans 's curator insight, November 6, 2016 7:15 AM
Here's how a passion and the knack for storytelling landed Steve Clayton the gig of Chief Storyteller at Microsoft. 
 
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The Power Of #Storytelling From John Kotter

The Power Of #Storytelling From John Kotter | Business Improvement and Social media | Scoop.it
From www.forbes.com - July 10, 2016 6:20 AM
There’s enough evidence today that the brain is hardwired for stories and by that I mean that they can easily slide into our minds with a bit of emotional punch that keeps them memorable and ‘sticky.’ If the story holds some basic lessons, then they have a chance of staying around over time and modifying what we do: changing actions, reinforcing behaviors, making us do what we do (or need to stop doing) with more confidence.
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Intel's #Storytelling: Narratives That Go Beyond Chips

Intel's #Storytelling: Narratives That Go Beyond Chips | Business Improvement and Social media | Scoop.it
From www.nytimes.com - June 29, 2016 2:03 AM
Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
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Biz #Storytelling success: the importance of long term thinking

Biz #Storytelling success: the importance of long term thinking | Business Improvement and Social media | Scoop.it
From simonstaffans.com - May 13, 2016 1:12 AM
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…
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Creating WOW! Experiences That Generate Stories

Creating WOW! Experiences That Generate Stories | Business Improvement and Social media | Scoop.it
From www.hci.org - March 25, 2016 5:41 AM
The little girl was horrified when she realized the implications of what just happened.

She had just lost her tooth by the pool on vacation.
Ricard Lloria's insight:

This post, written by biz story colleague David Lee, shares exactly how the Ritz Carlton creates amazing customer experiences that generate word of mouth stories for them.

 

Lee shares the story of a family and the extra mile the Ritz Carlton staff took to make a little girl's day.

 

It's a great story. When I asked David how the staff became aware of the little girl's situation, he said a staff member overheard how worried the girl was about the Tooth Fairy finding her.

 

What does this mean? It means that Ritz Carlton staff are constantly on the lookout for situations where they can create a WOW! experience that customers will keep telling stories about.

 

You can do this too. Thanks for the example David!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How To Create The Culture You Want With Stories

How To Create The Culture You Want With Stories | Business Improvement and Social media | Scoop.it
From smartblogs.com - August 7, 2015 1:29 AM
What stories are told in your organization today? Are you aware of them? Do they reinforce your desired culture or do they inspire undesired actions?
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The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Kevin Watson's curator insight, August 10, 2015 4:32 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Denise Dyer Coaching's curator insight, August 10, 2015 10:06 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Ian Berry's curator insight, August 10, 2015 8:46 PM

Good points about wandering around and engaging and listening. I ask 2 questions What's worth celebrating? What can be better?

Andrew Thorp is a leading expert in how to craft a better story about yourself and your business. I'm having a candid and convivial conversation with him on August 20th You can register from http://www.ianberry.biz/events/
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The when + how of telling a story that isn't true.

The when + how of telling a story that isn't true. | Business Improvement and Social media | Scoop.it
From www.leadwithastory.com - May 14, 2014 2:25 AM

As former director of consumer research at Procter & Gamble, and a 20-year veteran of the company, I was often asked what makes the difference between a good consumer researcher, and a great one. 

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Leader #Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader #Storytelling: The Pivotal Stories You Should Be Able to Tell | Business Improvement and Social media | Scoop.it
From firstround.com - July 27, 2016 2:17 AM
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.
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Your Hidden Stories: Ways To Increase Your Brand Value

Your Hidden Stories: Ways To Increase Your Brand Value | Business Improvement and Social media | Scoop.it
From www.forbes.com - July 8, 2016 4:04 AM
Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.
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Biz #Storytelling Truth: Don't Tell Or Believe A Single Story

Biz #Storytelling Truth: Don't Tell Or Believe A Single Story | Business Improvement and Social media | Scoop.it
From www.huffingtonpost.com - June 17, 2016 3:05 AM
I was a graduate student at Brandeis University and grades had just come out. A classmate walked over to me. "I never thought a Mexican would beat me i
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Critical Mass for Business: What I Learned Co-Author of "Business Storytelling for Dummies"

Critical Mass for Business: What I Learned Co-Author of "Business Storytelling for Dummies" | Business Improvement and Social media | Scoop.it
From www.criticalmassforbusiness.com - March 25, 2016 5:15 AM

Last week, I had Karen Dietz, co-author of Business Storytelling for Dummies, on the Critical Mass Radio Show to share her insight into business storytelling and how her book provides practical experience and guidance. Here are three takeaways from my time with Karen on the Critical Mass Radio Show: 1. Business storytelling is different than any other kind …

Ricard Lloria's insight:

Hey Everyone -- I was recently interviewed by business author and recognized expert on CEO peer groups, Ric Franzi, for his executive radio show.

 

The interview is 30 minutes long and Ric asked some great questions -- like "what's the difference between a storytelling and a story doing company?"

 

Enjoy the insights I share here, and subscribe to Ric's radio show. There's a ton of great information he and his speakers share with the world.

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#Storytelling's Power: Gaining Truth Or Ignorance

#Storytelling's Power: Gaining Truth Or Ignorance | Business Improvement and Social media | Scoop.it
From www.bbc.com - March 4, 2016 3:12 AM
How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.
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Make #Storytelling Part of Your #Company DNA: 6 Best Ways

Make #Storytelling Part of Your #Company DNA: 6 Best Ways | Business Improvement and Social media | Scoop.it
From www.clairification.com - September 3, 2014 3:05 PM
Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]
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Stephen Dale's curator insight, September 5, 2014 11:19 AM

I liked these two points:

 

1. Look for emotionally compelling stories that relate to content that is relevant to your audiences.

2. Look for stories that show folks how they can prevent an unhappy ending.


Perhaps especially point 2!
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