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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Business Improvement and Social media | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
Mike Ellsworth's curator insight, April 3, 2013 11:02 AM
Karen Dietz's insight:

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.

 

So what's going on? Why aren't you getting traction with your stories?

 

When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

Lyrical (fancy words)SentimentalOutlandishHumerousShortCleverAdvertorial

ME insight:

There is some good advice in this article for any writer, online or off.

Matt McGuire's curator insight, April 10, 2013 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'

Mike Ellsworth's comment, April 11, 2013 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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5 Success Traits all Storytellers [Content Marketers] Share

5 Success Traits all Storytellers [Content Marketers] Share | Business Improvement and Social media | Scoop.it
Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another.
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