Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

It's important to understand what makes a good blogger.

More Blogging Blunders

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

Here's what caught my attention:

• Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

• Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

• Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

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I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

You don't need to be a writing expert in order to create great articles for your blog.

Content Writing Success Steps

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

Ranjan explains how to produce a quality articles that your audience will love.

Here's what caught my attention:

• Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

• There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

• Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

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I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

Attract a larger audience with audio content.

Why Your Business Needs Audio Content

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

Kramer explains the impact of audio content on your business marketing reach.

Here's what caught my attention:

• Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

• Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

• It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

Promoting your business online takes many channels and methods, including press releases.

Understand How to Create a Winning Press Release

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

Gilbert goes over how to successfully write and publish a press release that gets noticed.

Here's what caught my attention:

• Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

• Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

• The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

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I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

Bring more to your content marketing through the power of interaction.

Visual Content Marketing Success Strategies

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

Selby explains the impact of interactive content on your business marketing reach.

Here's what caught my attention:

• Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

• Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

• Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

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I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

Attract more readers with a focused call-to-action in your posts.

How to Create an Great CTA

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

Elliott explains what a difference a focused call-to-action can make in your blog posts.

Here's what caught my attention:

• Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

• Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

• Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.

Visual graphics can be both fun and informative for your niche audience.

Create Infographics That Grow Your Following Online

People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.

Gilbert shows you how to create graphics that audiences are more willing to share.

Here's what caught my attention:

• Find out what is on the minds of your target market the most before designing your infographic. Make sure the content is both timely and relevant.

• Focus on a specific group inside your niche and appeal to their pressing problems and needs. Make good on what your title promises to them.

• If you have a study or a lot of data put it into a fun infographic. This is a great way to turn boring content into something interesting.

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I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

Create a story that will grab your ideal customer's attention.

New Customer Approaches for Content

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

Jantsch explains how to make the story of your audience core to your brand.

Here's what caught my attention:

• Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

• Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

• Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

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I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

Use some brainstorming to create a positive focus for your content.

How to Create a Perfect Post

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

Elliott explains how to improve your blog posts by mapping out your content strategy.

Here's what caught my attention:

• You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

• Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

• Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

Why long form content is well received by your audience.

Long Form Content Success Strategies

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

Kramer explains the impact of long form content on your blog.

Here's what caught my attention:

• Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

• Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

• It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

The purpose of your headline is to draw in and hook your readers.

How to Create an Attractive Headline

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

Here's what caught my attention:

• Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

• You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

• Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create effective content as a guest blogger.

Why content marketing is really about establishing trust and leadership in your niche.

Publishing With Originality and Intent

Each article you publish should reflect your brand and help your readers. I agree that your posts should not be just about repurposing old content but instead offering a fresh perspective people will want to read.

Capaloff explains how to best approach your content marketing strategy for guest blogging opportunities.

Here's what caught my attention:

• It's important to know who your audience is before crafting your content. Add something original instead of just a sales message or promotion.

• Go beyond writing in just one style. Longer articles are great, but substance should count more. Avoid using fillers just to add more words.

• Research first whether your topic has already been covered on other blogs. This will help you gauge the level of interest and who is writing about that topic.

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I selected this article from Curatti written by Karen Dikson because it provides insights on how to to avoid costly copywriting mistakes.

In order for your brand to attract more readers you need to provide high-quality content.

Common Copywriting Errors

Your message should draw in your audience. I agree that you can reach more people by writing more effectively in a simple, concise manner.

Dikson explains the common mistakes content marketers make and how to fix them.

Here's what caught my attention:

• Choose a single-column layout for better reading flow. In addition to sub-headlines make sure your paragraphs naturally move into the next one.

• Before you start writing have a specific goal in place. Go beyond just clever copy and provide something that is creative and fresh.

• If you're going to use a bold claim you need to back it up with facts. This builds trust with potential customers as well as a good brand reputation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

How my Curatti blog became a curation hub.

Generate Content That Gets Read

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

I explain how to effectively reach your readers based on the interests of your readers.

Here's a few main points to consider:

• You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

• You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

• If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

Learn why your articles are not getting as much feedback as they did a few years ago.

Why Blog Comments are on the Decline

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

Here's what caught my attention:

• First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

• Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

• Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

Content Marketing Success Story

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

Aughtmon explains how to produce a great content marketing plan.

Here's what caught my attention:

• Do everything you can to please your target market and customers. When you do this your results will be much better.

• A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

• How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

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I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

It takes consistent dedication to make your blog successful.

How to Become a Blogging Champion

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

Sami explains the best ways to keep your focus and stay positive.

Here's what caught my attention:

• A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

• Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

• After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

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I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

An strong blogging community is more important than making money.

Understand How to Become an Authority in Your Niche

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

Bhardwaj goes over how to achieve influencer status for your audience.

Here's what caught my attention:

• Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

• Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

• A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

The right way to approach your audience is through high-quality content, not high quantity.

Correct Misguided Thinking for Your Content Strategy

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

Zambito explains the different misconceptions related to content planning and marketing.

Here's what caught my attention:

• Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

• The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

• As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

Understand how to attract more traffic to your website and content.

4 Resources to Help You Learn About SEO

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

Zolotaryova provides unique resources you can use to improve your marketing strategy.

Here's what caught my attention:

• Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

• You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

• Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

Finding fresh, original content can be a challenge for bloggers.

How to Find Trending Content

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

Garcia explains the best steps to content research.

Here's what caught my attention:

• It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

• Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

• Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

The story of how one blogger became a businessman.

Going From Blogger to Business Owner

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

Faulkes provides his own perspective on what it takes to run a successful blogging business.

Here's what caught my attention:

• Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

• It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

• When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

Why bite-sized content is effective in getting your message out.

Publish Smaller Articles to Attract More Readers

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

Kramer explains the impact of bite-sized content on your blog.

Here's what caught my attention:

• The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

• Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

• As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

Focus on engaging your audience with a solution and strong call to action.

How to Use Effectively Publish Content

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

Sharma explains the basics of content planning that stands out to your community.

Here's what caught my attention:

• Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

• Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

• It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.

Increase awareness for your brand with the use of content tools and apps.

6 Winning Content Marketing Tools

In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.

Jager provides the six top tools and apps to help make your content strategy become successful.

Here's what caught my attention:

• Stay up to date on the latest trends in your industry with Trendspottr. Use this tool to find influencers, hot hashtags, and the right content at the right time for your community.

• Once you attract new subscribers the next step is to nurture them through email. MailChimp a powerful email marketing automation tool that has a user-friendly interface for the best functionality.

• You don't need to have design skills to create great graphics for your blog posts. Canva makes it very easy to create professional images in an easy-to-use format.

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