25 Content Marketing Stats to Guide Your 2017 Strategy | Business Improvement and Social media | Scoop.it

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun.


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.


Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm....


Via Jeff Domansky