Business Improvement and Social media

The research clearly shows that evolved CMOs who commit to understanding customers and to driving that philosophy throughout the organization are those who can take charge in the C-suite. Here’s how:

●     Act as a true business leader on par with C-suite peers. CMOs are moving beyond brand, communications, and marketing execution to better quantify the impact of marketing’s work in business terms. Tasked with delivering against profit-and-loss metrics, our survey results show that CMOs are increasingly partnering with their peers to drive business and brand results. 

●     Assume responsibility for firmwide customer experience. Evolved CMOs recognize that delivering on the brand promise means ensuring that all customer experiences align to a common brand vision. With this in mind, not surprising is that two-thirds of CMOs tell us that they now have responsibility for CX, and 44% would like to further grow their influence in customer experience.

●     Prepare the organization for digital disruption. Forty-two percent of CMOs recognize the importance of building strong peer relationships with the head of product and research and development to build an innovation pipeline that helps the enterprise prepare for and respond to digital disruption.

●     Enhance influence into transformative areas of the company. As they get comfortable with their expanded CX responsibilities, evolved CMOs are eager for even more influence in their firms’ transformation. Our survey results show that 18% seek greater involvement in business strategy 18% while 12% focused on business unit/P&L strategy.

Via Marteq