Business Improvement and Social media

(From the article) Think about endorsements as new and improved keywords. LinkedIn automatically defaults to ranking your skills by the number of endorsements you have, but to get more endorsements for the skills you want to emphasize, rearrange your list and move those skills higher. Also, if you’re getting endorsed for random things or for things you don’t want to be endorsed for, you can always hide either the entire skill or the particular endorser. Just set your profile to edit mode and you’ll see a little demo in the Skills and Endorsements section showing you how to edit it.

I agree with @donhornsby on this.  I know there are skeptics when it comes to LI endorsements but I think they are meaningful. 

Senior executives need to take such social tools seriously, for a variety of reasons.