Business Improvement and Social media

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

You can reach your prospects through a better understanding of why customers make a purchase.

Exploring the B2B Buyer Journey

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

Here's what caught my attention:

• B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

• Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

• Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/JPQr30cap5v

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I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

By measuring your results you can move toward a more profitable business online.

Solve Marketing ROI for Better Results

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

Brenner explains the first steps toward improving your marketing ROI.

Here's what caught my attention:

• Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

• It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

• Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/zej030bC44A

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I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

You can rank higher than the competition with the right website optimization.

Improve Your Website with an SEO Audit

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

Selby provides unique strategies you can use to improve your reach.

Here's what caught my attention:

• Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

• Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

• Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/P2fF30bldZo

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I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

Understand how to attract more traffic to your website and content.

4 Resources to Help You Learn About SEO

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

Zolotaryova provides unique resources you can use to improve your marketing strategy.

Here's what caught my attention:

• Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

• You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

• Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/J3Q230axod2

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I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

How business leaders are perceived online today.

The All-Time Low of Trust in Leadership

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

Here's what caught my attention:

• The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

• Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

• The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/HnQN309q97M

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I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

Interacting with your customers takes attention to all digital channels where they are active.

Establish a Successful Social Customer Service System

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

Here's what caught my attention:

• Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

• When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

• There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Unplash.com.

Read full article here: http://ow.ly/gVWd308Ky9M

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I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

Understanding the affect of innovation and the Internet of things in business.

How Technology Has Changed Companies

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

Satell explains the various changes in technology, and which industries have been affected.

Here's what caught my attention:

• Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

• Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

• Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ZyzB30bSXXk

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I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

We need to provide the same level of customer service that we would want to receive.

Improve Your Customer Relationships

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

Here's what caught my attention:

• Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

• We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

• The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/QLcE30bApKv

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

Reach more customers and readers online with these great resources for business.

12 Marketing, Blog, and Business Tools for More Sales

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

Here's what caught my attention:

• Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

• You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

• There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/V6YR30aZSL8

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Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

Understanding the outcome of your marketing strategies can help improve your conversion rates.

Measuring for Business Success

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

Caruso explains what quality metrics look like and how this can affect your bottom line.

Here's what caught my attention:

• When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

• You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

• If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/RzSx30a6f8o

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What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

The new digital-centric world and customer reach.

New Customer Approaches Emerge in the Digital Age

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

Zambito explains different methods of reaching your audience in the midst of a digital age.

Here's what caught my attention:

• Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

• In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

• The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

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I selected this article from Curatti written by Avinash Nair because it explains how fact checking has gone from just journalism to just about every industry.

Use data journalism to help your business understand emerging trends and industry changes.

How Your Brand Can Better Use Data

As a business it's important to understand both analytics and tracking. I agree that in order to be effective you need to use the same methods that journalists have done in their research.

Nair explains exactly what data journalism is and what this means for your business information discovery process.

Here's what caught my attention:

• Data is not just about the numbers. Interactive charts can involve your audience in a way that tells your business important backlinks and the who is responding. 

• Use social media as an analyzing tool. Use a long form post along with hashtags that can also be converted into an infographic or PPT that can be shared and measured.

• Focus on storytelling methods by looking at other articles in your industry and who the authors are. This provides useful information that you can use in your own content marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Vanity Fair.

Read full article here: http://ow.ly/JOhq305zJ7j

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today